In his recent article titled “Infused with Energy, order But Empty on Creative Fuel: The Necessity of Creative Development”, Lewis Fein mentioned Trubelo regarding the importance of collaborating with the right creative expert to shape the distinct narrative companies need to be successful in the highly competitive marketplace. He later quotes Trubelo founder, Doug Cooper, ““Creative Development involves gathering relevant information, reviewing existing strengths and opportunities for improvement, and debuting new processes to achieve better results with a superior solution. That solution emerges from a structured plan. Indeed, structure is not another word for stricture; it is, instead, the reason why there can be flexibility to conceive new ideas and flourish.” You can read the entire article here.
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